Atomic Aids Kmart Recruitment Effort
Kmart Corporation has emerged from reorganization determined to reestablish itself as a retail force. The company has developed a new positioning that will allow it to take advantage of America's changing demographic, and avoid the jumble of retailers crowding the "discount department store" category. Recruiting, particulary of management, is central to the success of this plan.Atomic, working closely with the Michigan-based comany's HR team, helped develop the message and produced the vehicles to attarct new recruits. Kmart's positive, new message has been very well-received, winning over potential hires as the company rolls out its new vision nationally and world-wide.
Atomic Helps Moderate AIGA re:courses
Atomic's Jim Adams was asked to serve as guest moderator at this year's AIGA/Orlando re:solution roundtable. the event was held at the Orlando Museum of Art, and featured panelists from every segment of design industry. The panelists were called together to address local, national and industry-wide issues, and to explore and resolve problems specific to creative businesses.Topics this year included positioning for creative firms, positive client collaborations,professionalizing project management and strategies for surviving an economic downturn. Special attention was given to the changing nature of stock photography and the benefits of commisioned photogtraphy and illustration.
Atomic In PRINT Regional Design Annual
The PRINT regional Design Annual receives tens of thousand of entries every year, and 2002 was no exception. The PRINT judges sifted through over 33,000 brochure, annual reports, ads, mailers, logos, posters and more to produce this year's book. Atomic received mention for it's sporeboy! logo--a mark produced for a Web site developed for the graphic design community.PRINT magazine is an award-winning publicaton that covers America's graphic design industry. It produces several award books each year--the most popular being its Regional Design Annual.
